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You might have to try and use Google Translate to figure out the in-game menus.Ī) Changing a video game's language by editing.
And please contact us if you have a premium or F2P Steam game we can cover in a similar way - we’d love to showcase more data like this.Check the in-game settings and see if you can change it there. So… we hope you found this breakdown useful.
But its Steam presence is still useful and profitable for the devs, and entertaining for the players. Obviously, King Of Crabs is probably making the majority of its revenue off-Steam. Especially given an industry where paid Steam games sometimes struggle to reach 5,000 units sold.
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And having 750,000 players of your game on Steam alone (the total over PC, Android and iOS is more than 10 million!) is gratifying reach. Overall, titles like King Of Crabs show that you can have a well-reviewed, successful Steam F2P title if you make the right moves. So this is a revenue stream that is missing on Steam.” However, he notes: “…players on Steam spend more on IAPs on average than mobile, so this makes up for it.” Robot Squid’s Chris Dawson did tell us: “We do show adverts on iOS & Android for King Of Crabs, most of which are incentivised. How about ads, though? Steam F2P games often lack ads - because many ad networks are mobile-specific nowadays, and because of negative player reaction. Getting noticed in the F2P space isn’t that easy - especially on mobile if you don’t have some serious paid user acquisition backing.
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Of course, it isn’t as easy as just releasing a game for free and letting good things happen. So that’s what the Steam back-end graphs look like for a successful F2P title. It looks like F2P game downloads actually go down during the Steam Winter Sale: If you look only at King Of Crabs downloads over the last 3 months, there’s one particularly fascinating trend.
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Robot Squid’s Chris Dawson also weighed in on PC streamer buzz helping boost the game as a whole: “The other interesting observation is that launching the Steam version had the inadvertent and sustained effect of dragging up mobile downloads and spending - which I assume is due to the extra buzz around the game.” Andrew noted a high-profile Thai streamer named Takadoto, and we also found this Vietnam-based MixiGaming video with >1 million views possibly timed to that November spike - as well as a promotional push in China via some TikTok influencers. Some of the other spikes can be tentatively attributed similarly. He noted that July/August’s strong performance was down “to some big PC streamers who picked it up - notably xQcOW and Sodapoppin.
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We asked Andrew Smith at Spilt Milk about the download spikes, and unsurprisingly, he thinks many of them were streamer related. But just to give you an idea of what the revenue curve looks for King Of Crabs: We won’t be printing actual revenue, as mentioned. But for free Prologues for premium games? I have an example where only 63% of those who added it to the library played it. Side note: this ‘82% of those who added it to their library played it’ fall-off is less than paid games, which seem to have 90%+ purchase/play ratio, unless bundles or extreme discounts are in play. (We heard most F2P games operate in the 100+ ratio area?) These are both way larger than paid game sales/review ratios of 20 to 60, even though you get some falloff between adding, downloading and playing.
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Lifetime unique users, at 760,000 players, is about 82% of the total amount of players who decided to add the game to their library.Īlso notable: King Of Crabs’ free Steam license to review ratio is 187, and its unique user to review ratio is 153. (We’ll cover the revenue curve in abstract.) And we’ll embed a YouTuber video of the game below so you can fully grok it before we get going:įirstly, yep, almost 1 million downloads is super impressive! And look, 0 units returned cos you can’t return ‘em - something we’d love to see for our regular paid games, haha. The devs asked that we not showcase exact revenue, which is fair enough, since they’re being so transparent with everything else. Here’s a couple of disclaimers before we start.
So essentially, you’re on an island with a bunch of other (99!) crustaceans, you need to eat and kill other players to get bigger, and may the most gigantic crab win! (Is this game inspired by Crab Rave in any way?) Oh, and as a Steam review notes excitedly: “this game doesn't only limit itself to crabs, it also has lobsters, turtles, AND spiders.” This is unlike many other touch-centric F2P titles on mobile. But its fun arcade-y gameplay and controls (and good quality art direction, actually) lends itself pretty well to a PC version of the title. Just to set the scene: King Of Crabs was already a successful mobile game - on both iOS and on Android - before coming to Steam in mid-2020.
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